176 | Douglas Davis: The Creative Strategy Framework & Process

In this episode of the Brand Master Podcast, I’m speaking with Brooklyn-based professor Douglas Davis about the creative strategy framework & process taken from his highly popular book, Creative Strategy and the business of Design.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  We speak about the importance of brand strategy for modern creatives and the role of the brand strategist in educating clients on strategy including Why Brand Strategy Is Important Modern Creatives The Creative Strategy Framework & Process Overview How To Find Your Target Audience  How To Translate Benefits and Value To Brand Messaging How To Translate Brand Strategy To Marketing Strategy How Do We Bridge The Client's Strategy Education Gap The Adobe Creative Mentor Series with Douglas Davis For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠