175 | How To Build Branding Expertise (And Become An Expert)

By the end of this episode, you’ll have a 5-step roadmap you can follow to build your expertise in the field of branding.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll discuss the importance and difficulty of positioning and why most fall at the first hurdle.  Next, you’ll discover the importance of expertise and how learning your craft makes you better at what you do, more efficient, and more in-demand.  Then, we’ll discuss the benefits of acquiring deep expertise including becoming more relevant, trustworthy, knowledgeable, competitive, and profitable.  Next, we’ll uncover why generalists outnumber experts including how easy it is to generalize and how difficult it is to pick a specialization and acquire the required level of expertise.  Then, you’ll learn how to become an expert in your niche with this simple 5-step process  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/