157 | Rob Meyerson - The Brand Naming Process (Create A Great Brand Name)

Learn an effective brand naming process from a leading pro brand naming specialist to create a great brand name.    👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn why the brand name is so important for business success and how language plays such an important role in connecting with the audience.  Next, you’ll learn how the brand naming process fits into brand strategy and some techniques to produce great brand name ideas.  Then you’ll discover some of the biggest brand naming mistakes to avoid some key attributes you should develop into the name of your brand and how to balance strategic, creative, and technical considerations.  Then we’ll dive into Rob Myerson’s seven-step brand naming process that he uses in his agency to create memorable brand names.  Finally, Rob will provide some juicy insights from his new book Brand Naming: The Complete Guide To Creating A Name For Your Company Product Or Service  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/