152 | What Is Employee Branding? (With Examples)

By the end of this episode, you’ll understand what employee branding is and how top brands use it to build their reputation and brand loyalty.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll answer the question “What is employee branding?” and also why and how it works to provide a sense of predictability and trust.  Next, we’ll look at the distinct difference between employer branding v employee branding, how they appeal to different groups, and how they're interdependent.  Then, you’ll discover the advantages of employee branding, how it leans on strong brand culture, and how it can communicate a strong, healthy, and aligned internal brand.  Finally, we’ll look at one of the world-leading employee branding examples through Zappos and its internal processes to develop employees to represent the brand values and beliefs.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠