141 | What Is Brand Essence (And How To Create It)

By the end of this episode, you’ll know what brand essence is, what it’s not, and how to instill essence in your brand to drive decisions and actions.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn how the game of branding is changing and how consumers are more selective with the brands they do business with.  Next, you’ll learn what brand essence is and how it works on a deeper level to dictate the appearances, behaviors, and values of a brand.  Then you’ll discover the human brand philosophy and how brands are evolving into living entities that consumers can feel connected to.  Next, you’ll learn the definition of brand essence, how it compares to the DNA and soul of a person, and how it can be used to influence perceptions.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/