132 | How Co-Branding Works (5 Potent Examples)

By the end of this episode, you’ll understand how co-branding works and why it can be used as an effective brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll discover what co-branding is and how brands use this strategy to leverage the brand equity and reputation of their partner brands.  Next, you’ll learn why brands use a co-branding strategy and how shared audiences make for complimentary communication and activity.  Then we’ll uncover the benefits of a co-branding strategy and the common types of approaches including component, joint venture, sponsorship, and tandem along with co-branding examples of each.  Finally, we’ll take a closer look at two successful co-branding campaigns involving Red Bull, GoPro, BMW, and Louis Vuitton.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/