124 | Why Spend Budget on Brand Strategy? (Before Design & Marketing)

By the end of this episode, you’ll understand why it’s so important to invest your budget in brand strategy before marketing and design to avoid wasting your funds.  First, you’ll learn how I struggled for years to first understand and then articulate the importance and value of brand strategy.  Once I did, it changed everything for my branding business.  Next, I’ll give you 7 reasons that you can use in conversations with clients, CEOs, and stakeholders to illustrate the value of brand strategy BEFORE investing in design or marketing.  For more brand strategy resources and downloads visit brandmasteracademy.com