117 | Rebranding Strategy | How To Rebrand Like A Pro Brand Strategist

By the end of this episode, you’ll understand the rebranding strategy process, why over half of the world's brands need a rebrand, and signs that a business needs a rebrand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll discover the trail of pain most business owners and entrepreneurs follow when deciding to build a brand for their business and why so many fail.  Then, we’ll dive into what rebranding is and how it goes way beyond the logo and brand identity to include elements such as positioning, brand personality, messaging, name, tagline website, and collateral.  Later, we’ll dive into the question of the cost of rebranding and whether or not a rebrand is expensive before exploring what makes a successful rebrand.  Next, you’ll learn how to identify a brand in need of a rebrand so you can have an informed discussion with the brand manager.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/