109 | 4 Ps Of The Marketing Mix In Modern Branding
Brand Master Podcast - A podcast by Stephen Houraghan

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By the end of this episode, you’ll understand the 4 Ps of the marketing mix and how they apply to modern branding and brand strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll look at the traditional marketing approach, how it segments branding as a sub-set, and how modern brand building is evolving. Next, we’ll look at how and why branding and marketing are viewed differently in different segments and why it’s important to remember traditional marketing concepts. This overview will give you the tools to discuss the traditional marketing mix and how it applies to modern branding. For more brand strategy resources and downloads visit https://brandmasteracademy.com/