077 | How To Use Storytelling

By the end of this episode, you’ll know how to use brand storytelling in your marketing strategy so you can connect with your audience through their innate instinct and weave your brand into their lives as you do it.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll cover a bit of brand storytelling 101 and define what a brand’s story should not be about.   Then we’ll begin to uncover the objective and end goal of a brand story so you can clearly understand what you should be aiming to achieve from storytelling.  Then, step by step, I’ll run through a brand storytelling and development process that you can use so you know how to create a brand story for your brand.  [1] Understand the audiences life  [2] Step into their shoes  [3] Understand their challenges  [4] Uncover their emotional investment [5] Illuminate the two roads  [6] Tell Their Story  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/