074 | Brand Strategy Workshop Mistakes

By the end of this episode, you’ll have a list of 6 brand strategy workshop mistakes that brand strategists most commonly make in a strategy session.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  If you want to become a brand strategist and learn how to run a brand strategy workshop, then avoiding these mistakes is critical.  First, we’ll cover what a brand strategy workshop is and the objective of running a strategy session.  Then we’ll cover the six most common mistakes you need to avoid.  [1] Not Setting the mood  [2] Not having a timed agenda  [3] Over Talking  [4] Not Managing Personalities  [5] Shutting down ideas  [6] Making Assumptions  If you make any one of these critical errors, your strategy workshop could be derailed. Avoid them, and you are halfway there to developing a brand strategy in collaboration with your brand leadership team.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/