072 | Brand Strategy Explained
Brand Master Podcast - A podcast by Stephen Houraghan

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By the end of this episode, you’ll understand the brand strategy process and have a roadmap to become a brand strategist. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, I’ll break down what branding, brand identity, and brand strategy is and why these specific definitions matter. Next, you’ll discover how the brand strategy aims to make the business and brand more appealing to the audience by being more relevant. Next, you’ll learn what is included in a brand strategy and how to develop a brand strategy from scratch. By the end of this tutorial, you’ll have a roadmap to go out and develop a brand strategist for your own brand or your client. For more brand strategy resources and downloads visit https://brandmasteracademy.com/