070 | Discovery Session vs Brand Strategy Workshop

By the end of this episode, you’ll be crystal clear on the difference between a brand strategy workshop and a brand discovery session and how they work within the brand strategy sales process.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you learn about the brand strategy sales process and the importance of having a structured funnel in place to generate leads so you can sell your strategies.  Next, you’ll learn how the discovery session and the strategy session fit into the sales process and the decision you need to make about how you structure your fees.  Then, we’ll dive into the details of the brand discovery session. We’ll cover what it is and what the end goal is so you can become crystal clear on the outcome you need to achieve.  We’ll then uncover how the brand strategy workshop is structured and what you need to achieve as an objective from this collaborative meeting with the leadership team, which lead you to the deliverables of your strategy project.  From this video, you’ll walk away with clarity on the difference between the brand strategy workshop and the brand discovery session and you’ll be armed with invaluable information about how you can sell brand strategy.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/