066 | How To Name Your Brand

By the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business, or product to land in the minds of your audience.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn the biggest brand naming mistakes that entrepreneurs and business owners make when naming their business and brand [and how to avoid them.  Next, you’ll learn why the name is more than a sentimental tag and the critical role it plays in your overall brand strategy.  Then, we’ll uncover the details behind the simple 7-Step Strategic Brand Naming Process.  Step 1: Know Your Audience  Step 2: Know Your Positioning Strategy  Step 3: Gather Positional Keywords  Step 4: Merge, Morph & Make Believe  Step 5: Quality Selection  Step 6: Check Availability  Step 7: Apply In The Real World  Once you’ve completed each step in detail, you’ll be well on your way to uncovering the perfect brand name for your business [or your client's business].  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/