054 | What Is Brand Equity?

In this episode, you’re going to learn exactly what brand equity is and how you can leverage this model to grow your brand and demonstrate your branding expertise.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’re gonna learn how marketing gets you sales but it doesn’t build you an asset that investors look to for value in your business in the way that brand equity does.  Next, you’ll discover how the willingness of a customer to choose your brand or to pay a premium for it can be quantified into an asset that increases the overall value of your business and brand.  Finally, I’ll show you how leveraging this business term will raise your profile as an expert and earn the trust of your prospective clients so that you can help their business (and brand equity) grow.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/