052 | Brand Strategy Workshop

In this episode, you’ll learn the two main brand strategy workshop approaches you can use in your branding agency and how to define the best approach for your business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn the role and goal of a brand strategy workshop and how it forms the foundation of any effective brand strategy.  Next, you’ll learn the formation and structure of each of these strategy session approaches and the shared goal across all formats.  Then we’ll dive into the in-person workshop structure and how it leads to collaborative insights and effective relationship building as well as covering the pros and cons of this approach.  Finally, we’ll explore the remote brand strategy workshop approach and why this approach is becoming increasingly popular with smaller branding agencies in this post-pandemic world.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/