025 | Strategic Brand Design Process

Brand Master Podcast - A podcast by Stephen Houraghan

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Freelancers and graphics designers might know their brand design craft, but having a documented process is what builds design businesses.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  If you’re still winging it with your processes and designing off the cuff, you’re not building a business, You’re selling your skills.  In this video, you’ll learn an 11-step brand design process to build strategic brands from a brand strategy.  This should also set the wheels in motion for you to begin documenting every process within your business so you can start moving the needle.  From strategy review to ideation, word mapping to thumbnailing, illustration to art direction, we’ll break down the agency process step-by-step.  By the end of this episode, not only will you have a proven brand identity design process to bring into your business, you’ll have a valuable perspective on the importance of business processes.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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