Moju Drinks: Creating a category and leading an omni-channel grocery business
Brand Growth Heroes - A podcast by Fiona Fitz | Brand Growth Heroes Mini MBA |
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How do you create an entire grocery category and maintain the leading share, even when private label comes along? Co-founder Rich Goldsmith speaks to Fiona about how he and his team have built MOJU Drinks from its beginnings as a home-made cold-pressed juice sold at local markets and music festivals, into one of the fastest growing beverage brands in the UK.
