Minor Figures: The £30M Secret Success in Oat Milk

Brand Growth Heroes - A podcast by Fiona Fitz | Brand Growth Heroes Mini MBA |

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Fiona talks to Commercial Director Ben Vear about how he and his team have driven the recent growth at Coffee & Oat Milk company Minor Figures. They also discuss: - How the Minor Figures brand *purposefully* tries to take a back seat to Coffee - What a successful pivot from the Food Service channel into Retail Grocery looks like - A model for successfully driving growth internationally - Their new oat milk refill stations coming to a store near you soon!