Founder of The Coconut Collaborative and GU Chocolate Puds on building 2 insurgent food brands
Brand Growth Heroes - A podcast by Fiona Fitz | Brand Growth Heroes Mini MBA |
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Who manages to create and build not 1 but 2 insurgent food brands that transform categories and what shoppers expect from their supermarket aisle? That's right, James Averdieck of The Coconut Collaberative and GU Chocolate Puds! Listen to James describe the drivers of the transformational growth he has experienced with both his businesses, from the importance of having people with Food Industry experience on his teams to being obsessed with product quality and great, quirky brands that resonate with consumers.
