118 | Building Habit-Forming Products Through Hooks | Increase Customer Engagement | Nir Eyal

Manuj Aggarwal and Nir Eyal talk about how companies can create engaging products and services that are irresistible and how these products and services influence our behaviors. 

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In this episode, we will learn about:

• How to avoid distractions and stay focused
• Hidden psychology driving us to distraction
• How companies can create successful products that can’t be ignored 
• Practical insights to create user habits that stick.
• Actionable steps for building products people love 
• Marketing strategies and how to engage your products with the audience 
• How companies can build engaging products and services 
• How to use the Hook Model in his book to make these products reach their ultimate goal of bringing users back again and again without depending on costly advertising.

About

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business, appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Nir blogs regularly at NirAndFar.com.

Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite, Anchor.fm (acquired by Spotify) Product Hunt, Pantry, Kahoot!, Refresh.io (acquired by LinkedIn), Happy Bits, Presence Learning, 7 Cups of Tea, and Pana.

Education/Experience 

Nir Eyal has an MBA, Business from Stanford University Graduate School of Business. 

BA, Political Science major, journalism co-major, economics minor from Emory University. 

Private Pilot Certification from Comair Aviation Academy. 

Nir Eyal has experience in the following areas; He is the Author "Indistractable: How to Control Your Attention and Choose Your Life, Author, "Hooked: How to Build Habit-Forming Products," Public Speaker, and Consultant. He is a Behavioral Design Consultant, Investor, and blogger at NirAndFar.com. CEO AdNectar, Inc. CEO Sunshine Business Development, LLC, New York. He served in the domestic peace corps as a volunteer and worked as an associate consultant in the Boston consulting group. 

Accomplishments 

Behavior designer from Behavioral Design Institute. Nir Eyal was named one of LinkedIn’s "Top 10 Voices in Technology" for two years running. He has two publications; "Indistractable: How to Control Your Attention and Choose Your Life, Author, "Hooked: How to Build Habit-Forming Products.

Links And Mentions From This Episode:

• Nir’s Website: https://www.nirandfar.com
• Nir’s Book: http://indistractable.com
• TetraNoodle consulting services: www.bootstrapping.group
• TetraNoodle professional training: https://courses.tetranoodle.com

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