024 | Building Your Tribe And Scaling Your Business To Next Level, With Mitch Russo

Bootstrapping Your Dreams Show - A podcast by Manuj Aggarwal

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Manuj Aggarwal and Mitch Russo, a serial entrepreneur, author, and coach will discuss the business of Certification; how to create an invisible organization; how to bring forth our unconscious talents, and many other topics that can help us to bootstrap our dreams into successful businesses.

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In this episode, we will learn:

  • How to find, realize and implement new processes in your organization
  • How to convert those internal processes in business by themselves
  • How the business of Certification works
  • How to unify your tribe and treat them equally
  • Consequences of injecting wedges between your tribe members
  • How to launch, a company, more importantly, the right company for you
  • How can we create a culture and a community that gets translated into a successful business
  • How can we migrate our non-virtual organization into a virtual, invisible organization
  • How to create a virtual organization that is highly profitable
  • How can we bring forth our unconscious competences
  • How to bring forth your unconscious talents and expand them


About Mitch Russo
Mitch Russo is a serial entrepreneur and has built several successful companies over the years. He is the author of books like “Power Tribes. How Certification can explode your Business” and “The Invisible Organization: How Ingenious CEOs are Creating, Thriving, Virtual Companies.” He was the CEO of Tony Robbins and Chet Holmes Business Breakthroughs Int’ l which together grew to $25M+ per year in revenue.

  • Education: He studied electrical and electronics engineering at Northeastern University.
  • Experience: CEO of Tony Robbins & Chet Holmes BBI, where he helps them go from $5MM to $25MM+ in sales.
  • Accomplishments: Nominated by Inc Magazine 2X for “Entrepreneur of the Year” and has been a featured speaker at many events.
  • Fun Fact: Award-winning landscape photographer.
  • Obstacles Overcame: Almost by accident, he stumbled upon a process called “certification” which, at first, almost crashed the company but later, when refined and revised, became the foundation for growth to 8 figures.

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