How I acquired my first customers with the start-up Myprotein® with a small budget

If you’re bootstrapping a business or starting with a small budget, you need to be smart with how you get your first customers, and the ways that you approach it can make or break your early years. I wanted to share how I approached acquiring our first customers for Myprotein® when we didn’t have a lot of money to spend and the tactics that I used in those early days that were pioneering at the time. This is a big topic that I have a lot to say on, and this topic will be a two-part episode, so look out for the second part on the 15th of July. If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.

Om Podcasten

Oliver Cookson is the founder of the world’s number one sports nutrition brand Myprotein®. Starting out in a lock-up garage and an overdraft of just £500, Oliver bootstrapped Myprotein, selling it seven years later to The Hut Group as part of a total exit of around £350,000,000 in a cash and shares deal that saw him become a key shareholder and NED at The Hut Group. In each episode of 'Bootstrap Your Life', Oliver answers business questions sent in from listeners, covering the tools and habits required for entrepreneurship. Touching on business acumen, self-esteem, perseverance, and the life lessons learned along the way, this 5* rated podcast is a must-listen for anyone wanting to lead from the front. Read more at www.olivercookson.com