Are all the startup opportunities finished?

When I founded Myprotein, I used a £500 overdraft and a garage floor. In this episode, I discuss what I learnt during that time and my three key components to starting out. I also consider whether I believe the business would be as successful if it launched in today’s market, if I would have been able to bootstrap it, and which other sectors I’d look at if I was starting a new business in a post-Covid economy. If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at or tweet me @OliverCookson.

Om Podcasten

Oliver Cookson is the founder of the world’s number one sports nutrition brand Myprotein®. Starting out in a lock-up garage and an overdraft of just £500, Oliver bootstrapped Myprotein, selling it seven years later to The Hut Group as part of a total exit of around £350,000,000 in a cash and shares deal that saw him become a key shareholder and NED at The Hut Group. In each episode of 'Bootstrap Your Life', Oliver answers business questions sent in from listeners, covering the tools and habits required for entrepreneurship. Touching on business acumen, self-esteem, perseverance, and the life lessons learned along the way, this 5* rated podcast is a must-listen for anyone wanting to lead from the front. Read more at