716: Shattering Income Norms: When Women Boutique Owners Make More Than Their Husbands

3:13.8: I was raised middle class in a blue state. And I think that generationally, I'm like two generations away from the Great Depression. And I am one generation, not even, I'm 10 years away from women getting bank accounts. 4:09.2: I want to recognize that things are changing in the boutique industry, especially because it is a woman-led business, and I'm sorry, I'm a woman female-identifying.5:07.0: I think this is a big piece of it is when you are starting to make more money, you have more access to things. You have the ability to really affect change when you have that economic power, when you have wealth when you have money, and for so many of my scale girlies out there, my scale people out there for you, you have so many opportunities to build wealth.6:49.6: That's where this stuff, this Underlying retail mindset stuff starts to come up around us being wealthier than our spouse, wealthier than our parents, making more money than family members. 6:56.5: The boutique industry is definitely a path to wealth, a path to building a sustainable business and a sustainable income for your family and a sustainable like this is not a hobby.9:48.4: If we're not the change in the conversation, then no one's going to change for us.11:10.3: I speak from a place of knowing where you're at, having worked through some of it and like still working through it with you on this podcast, like coaching myself as we go through this.14:12.2: How does that power dynamic play out within society, within your home, and within your family? 14:55.7: What happens when we do make half a million dollars a year, our husband gets to quit their job, wants to quit their job, and stay home and take care of the kids? Or, maybe doesn't stay home and fully take care of the kids, but is the lead at the house.18:00.4: I think with an untraditional relationship and a traditional male-female identifying household partnership where that we have all been sold I do think that there are some unique things going on.21:03.1: You've got to figure out how to navigate with your partner. Managing what you want, managing the downtime, managing your family time, managing that labor at home. 22:18.3: A lot of insecurities can come up when money shifts and money gets different, right? 24:21.8: You have to navigate in a way that works for you and not forgetting how powerful the money that you're bringing in can be and what it could afford you, what it could give in your life to your partner. 26:33.4: There is an opportunity for us to start to embrace women as being head of household. 31:18.1: But you are allowed to gently and firmly push back when people challenge your little business. Oh, yeah. My little business. Yeah, it paid for my new Mercedes. Oh, yeah. My little business that paid for our house.32:20.8: Be okay pushing back, and then be okay with people not understanding. You are still allowed to be the change. You are still allowed to speak that things are changing. 35:45.9: I want you to feel empowered. I want you to feel like you own a business that is successful, even if don't feel like that all the time. And I want you to start thinking about as you grow this business happens next. 39:18.0: There's so many opportunities for you to make more money and make money with the power and the leverage that you have with your business.Resources: