Benedict's "The Dynasty" is an Epic Business Story (Podcast)
Bloomberg Business of Sports - A podcast by Bloomberg - Fridays

The basics of the modern Patriots story are well-known -- six rings, Hall of Famers all around and one of the world's most valuable sports franchises. But Jeff Benedict's "The Dynasty" goes deeper than anyone has before on the Beatles-esque collaboration among an owner, a coach, and a star player. Benedict dives in and compares notes with Lynchie and Jason, bringing the Pats' business story to the fore.See omnystudio.com/listener for privacy information.