Why It Is Getting More & More Expensive to Watch Pro Cycling

Spencer Martin of the Beyond the Peloton Newsletter and Andrew Vontz of the Choose the Hard Way Podcast/The Better Lab discuss the highlights from early-season racing, the ever-growing trend of running amongst elite cyclists and dive deep into how WBD's decision to increase the cost to view cycling in the UK by over 300% shows that it will only get more and more expensive to watch live sports as the cost to buy sports rights continues to rise. ⁠⁠⁠⁠⁠⁠⁠⁠Beyond the Peloton newsletter⁠'s Where to Watch Pro Cycling in 2025⁠⁠Choose the Hard Way Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try The Better Lab today⁠⁠⁠⁠⁠⁠