14. Robin Thurston: CEO of Outside Inc. on the Outerverse and How Web3 Could Be a Big Deal for Creators

Outside is the world's leading creator of active lifestyle content and experiences. This year, CEO Robin Thurston revealed its plans for the 'Outerverse' - an adventure-minded, wellness-driven alternative to the Metaverse. The 'Outerverse' represents the first comprehensive delve into Web3 technology by a significant consumer media company. Outerverse platform will feature an NFT marketplace, creator platform, and loyalty tokens with the goal of rewarding people for getting outdoors.In this e...