Navigating Black Friday: A Strategic Guide for Female Entrepreneurs

Beyond The Dawn of Business - Empowering Entrepreneurs - A podcast by Dawn Baxter

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I delve into the significance of Black Friday, particularly for female entrepreneurs navigating the holiday shopping season. I explore Black Friday's origins in the US, its psychological impact on consumer behaviour, and how it’s evolved into a months-long shopping event starting as early as October. I share insights into the spending patterns that make this season critical for some businesses, with holiday sales accounting for as much as 60% of annual turnover. Whether you're planning to jum...