S5 E24: Identity Crises and How to Create Living Brands with Alejandra McPherson

Alejandra is the strategist and designer behind Ale Now Design. She specializes in creating brands with humanity, emotion, and storytelling because she believes business is personal. Alejandra is Peruvian and migrated to the United States when she was 18. She believes this fact has made her identity issues even harder living between two spaces. Not fully belonging to either world, has made her feel like she needs to "fit in" or "choose one" when in reality, she’s learned it is a matter of cel...