S3 E10: Value-Based Pricing and Shifting Your Mindset with Morgan Rapp

Get ready to be inspired! In this week’s episode Jen chats with Morgan Rapp about all things value-based pricing and shifting our mindsets around money and sales.We break the ice by sharing what our ideal day would look like. Then, Morgan dives into her story — how she got started in design, hit rock bottom in her design business, and what she did to quickly scale to 6 figures.Morgan shares how she shifted her mindset around time and discovered value based pricing. She talks all about the importance of sales calls and selling confidently. Morgan also discusses why we, as designers, need to focus on listening to the client, learn to speak the client’s language, and uncover and share the value we provide to them.Finally, Morgan answers the burning question that all of us designers seem to have: “How do I raise my prices without scaring people away?”If you’ve ever wondered what value-based pricing is, if it might be right for your business, or how to present it to your clients, this episode is for you!Facebook Group:  https://www.facebook.com/groups/betterbranddesigner/Website:  https://www.bettebranddesigner.com/Better Resources Page:  https://www.betterbranddesigner.com/resourcesLinks Mentioned:Apply for Design Biz Mastery (applying isn't a commitment): https://dbm.morganrapp.com/

Om Podcasten

Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.