Experimenting With Niching Down

It’s easy to see why business owners often adopt a “more is better” mentality with everything from their audience to their offers to their marketing. But the truth is that niching down is often the better growth strategy and, in this episode, business and lifestyle designer Marie Poulin shares why. Marie joins me to talk about how and why she decided to niche down and become known as the go-to person for the workplace software Notion. We talk about how she knew that niching down was the right experiment to try, why she offered her new course, Notion Mastery, as a beta version and why niching down allowed her to dramatically increase her revenue, invest in her team and align her business with work she loves. Get the free Simple Systems to Help You Grow More While Working Less workbook: https://www.ashleygartland.com/simplesystems Learn more about Ashley: https://www.ashleygartland.com/ Learn more about Marie and her course Notion Mastery: https://www.mariepoulin.com