[BEST OF BETTER THAN BIG] Creating Simple and Aligned Services with Kaitlyn Kessler

So often in business, we design our services based on the industry standard instead of designing them around what feels good and aligned for us. In this episode, my guest Kaitlyn Kessler joins me to talk about the art of creating aligned offers and about her experience testing and tweaking her services in two different businesses. We talk about why personality plays a role in service design and about why a retainer model is a great option for people who love investing in their relationships. We also talk about the mindset hurdles that prevent us from designing services that work as well for us as they do for our clients.  Check out The Simplified Services Intensive: https://www.ashleygartland.com/the-simplified-intensive   Learn more about Ashley: https://www.ashleygartland.com/   Connect with Ashley on IG: https://www.instagram.com/ashleygartland/   Learn more about Kaitlyn: www.KaitlynKessler.com   Connect with Kaitlyn on IG: https://www.instagram.com/kaitlynskessler/