How Panini Is Using Web3 To Create Digital Markets And Collectibles

Bernard Marr's Future of Business & Technology Podcast - A podcast by Bernard Marr

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Panini, the biggest name in sports trading cards, is experimenting with NFT technology to create digital collectibles and markets. I am joined by Jason Howarth, Vice President of Marketing & Digital at Panini America, to explore how the company is aiming to create a sustainable and controlled blockchain marketplace with a lucrative secondary revenue stream and a hybrid approach that bundles physical and digital trading cards.