How They're Reimagining Affordable Experiential Travel by Building a National Hostel Brand

Meet Nathan St Cyr, the co-founder of Howzit Hostels, a next-generation travel brand transforming hostel stays in the U.S.  Nathan and his co-founder Michael have been on the pod before, but Nathan joined us at the recent Unique Stays Summit that Ben Woldff and I hosted so I wanted to bring him back on to share some more details on what he’s building. In this episode, Nathan shares the bold and inspiring journey behind building Howzit—a hospitality brand focused on creating affordable, community-driven, and experiential stays that challenge the traditional hostel model. Nathan and I discuss: How his team recognized the gap in the U.S. hostel market, with over 300,000 hotels but only 309 hostels, and the vision for Howzit Hostels to fill that void. Their mission to grow into a $400 million company while maintaining responsible growth and delivering unforgettable guest experiences. The surprising fulfillment Nathan and his team have found in cultivating the hostel community, which initially started as a pure financial opportunity. The challenges and opportunities in scaling their brand in cities like Austin, Boston, and Denver, and why they focus on underappreciated real estate assets. What sets Howzit Hostels apart from other experiential brands like Selena, and how Nathan's unique approach to hostel development is fueling growth. Tune in to hear Nathan’s thoughtful insights on what it takes to build a large-scale hostel brand in an overlooked market and why Howzit Hostels is perfectly positioned to shape the future of affordable experiential travel in the U.S. This episode is brought to you by our friends at Hostfully. Upselling sounds great in theory, but how do you actually do it? How do you know what to offer, and how do you make it seamless for your guests? Well, that’s where Hostfully’s latest eBook comes into play. This isn’t just another generic guide; it’s a goldmine of insights drawn from real transaction data collected from June 2023 to June 2024. We’re talking about the most popular upsells that guests actually buy — from early check-ins to premium amenity access — and how these can significantly enhance your bottom line. But here’s the best part: this eBook doesn’t just leave you with data; it gives you practical advice and checklists to help you start implementing these upsells right away. Whether you’re just getting started with a simple upsell or looking to expand your offerings, Hostfully has you covered. About the Show Behind the Stays is brought to you by StayWatch — the internet's best resource for deals on Airbnb, Vrbo, and Booking.com. You can subscribe, for free, at www.staywatch.ai Behind the Stays is hosted by Zach Busekrus, Co-founder of StayWatch, you can connect with him on Twitter at @zboozee or on LinkedIn.