Why Random Rewards Feel So Much Better Than Earned Ones with Richard Shotton

Behavioral Grooves Podcast - A podcast by Kurt Nelson, PhD and Tim Houlihan - Mondays

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Earning your 10th cup of coffee for free isn’t nearly as satisfying as being randomly awarded a free coffee from your barista. These uncertain rewards are a genius way of enforcing new habits, which our guest Richard Shotton outlines in his fantastic new book The Illusion of Choice.

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