[INTERVIEW] Make Choice Rewarding: Behavioral Insights in Marketing with Matthew Willcox

Behavioral Grooves Podcast - A podcast by Kurt Nelson, PhD and Tim Houlihan - Mondays

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“Make the behavior you need people to adopt an easy, natural and rewarding choice.” Our guest today, Matthew Willcox understands the importance of using behavioral insights. He is one of the pioneers of applying behavioral science in marketing, and the award-winning author of The Business of Choice.

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