Episode 55 - Joe Foster - The Reebok Story

Becoming More Significant with Sylvia Baldock - A podcast by Sylvia Baldock

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Joe Foster, Founder of Reebok, born with the ‘DNA of an improver’, shares his incredible story in this fascinating conversation. Joe’s grandfather was the founder of J W Foster & Sons (Athletic Shoes) Ltd and the inventor of the Spiked Running Shoe and the Trainer (Sneaker). Joe and his late brother Jeff were born into the J W Foster & family business, but on their return after 2 years away from home on National Service, they asked questions. The year was 1955 and the broth...