This is the Best-Selling Mascara on Amazon and You’ve Probably Never Heard of It

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If you had to guess what the best-selling mascara on Amazon was, what would you choose? Perhaps a popular drugstore product like Covergirl’s LashBlast Volume Mascara, or a Sephora fave like Too Faced’s Better Than Sex. Turns out, though, Amazon’s best-selling mascara is actually one you’ve probably never heard of before. Essence Lash Princess False Lash Effect Mascara is the number one selling mascara across all of Amazon, with over 2,700 near-perfect reviews.