How to Build a Skincare Routine

Establishing a skincare routine is serious business. Before beauty retailers like Sephora and Facebook skincare groups existed, choosing products consisted of a trip to the department store counter of your mom or grandma's favorite brand. Today, with more brands than ever, innovations in formulas, and noise on your social media feeds, figuring out what products should be in your routine based on your skin's personal needs is way more confusing.