The twain shall meet — Why brand matters to performance marketing

BBNmixtape - A podcast by BBN

Try Bookbeat 60! days for free, click here

Try Bookbeat 60! days for free, click here

Enjoy a whole world of audiobooks and e-books, everything from new releases to the classics

 Sponsored

Categories:

Business Technology

Brand marketers and performance marketers often work at cross-purposes or worse, cross swords. Our guest, Rodger Jones, brand strategy director at Bader Rutter, reminds the performance marketers among us about the relevance and importance of brand strategy.