Ep 60 | Elevating the Pricing Role w/ Kevin Mitchell (PPS)

Kevin Mitchell has been a champion of pricing for most of his life. As the president of the Professional Pricing Society (PPS) tells it, “I remember as a child carrying boxes of canary yellow pricing newsletters uphill, both ways, through the snow in Phoenix, Arizona.”   This walk down memory lane set the tone for a lively and enlightening conversation between Kevin and Zilliant CMO Lindsay Duran. Kevin shared the three biggest hot button issues that are keeping PPS members up at night and his insights into today’s macroeconomic landscape. After acknowledging the present challenges – inflation and otherwise – Kevin and Lindsay spent the bulk of the episode on why it’s an exciting time to be in pricing: pricing professionals are more essential than ever to their organizations and, with the right tools and training, they can drive business strategy at the highest levels.   Read our recap of PPS Spring 2022 here.   www.zilliant.com