Ep 46 | Your Value Prop is More Than a Tagline

Do you know the true reason “why someone should buy x from you at y price?”    Our first guest of 2022 has made it his business to help B2B companies define, communicate and, ultimately, sell their value proposition for more than 20 years. Jose Palomino, president of Value Prop Interactive, joined host Barrett Thompson for a rollicking conversation about the state of B2B sales. The two go back and forth on what has changed and what hasn’t, what separates the A players from the B players, and how software can help sellers meet quota while staying true to their stated value-driven mission.   Barrett was also recently a guest on episode #75 of The Revenue Throughput Podcast. Listen to Jose’s show here: The Revenue Throughput Podcast   www.zilliant.com