Lars Nilsson, VP of Global Sales Development at Snowflake, and Mikita Mikado, CEO at Pandadoc
B2B Category Creators with Gil Allouche - A podcast by Metadata
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In our 28th episode, Gil talks category creation with two B2B leaders from the cloud data and document workflow categories. Panelists for this episode include Lars Nilsson, VP of Global Sales Development at Snowflake and leader behind the cloud data category, and Mikita Mikado, CEO of Pandadoc and leader behind the document workflow category. You'll walk away from this episode with an understanding of team alignment, feature releases, and support networks. BONUS! Lars explains why you don't always need to have the best product to create a category.
