Josh Lowman, Founder at Gold Front
B2B Category Creators with Gil Allouche - A podcast by Metadata
Categories:
In our final episode, Gil talks category creation with Josh Lowman, Founder of Gold Front. Josh has worked with leading startups such as Uber, Robinhood, and Newsela to build category-defining brands. You’ll walk away from this episode with an understanding of the process involved in creating a new category, from strategy to implementation. BONUS! Josh tells what questions you should ask before creating a new category.
