Jascha Kaykas-Wolff, President at Lytics, and Erich Ziegler, CMO at CircleCI
B2B Category Creators with Gil Allouche - A podcast by Metadata

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In our 29th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the customer data platform and continuous integration categories. Panelists for this episode include Jascha Kaykas-Wolff, President of Lytics and leader behind the customer data platform category, and Erich Ziegler, CMO of CircleCI and leader behind the continuous integration category. You'll walk away from this episode with an understanding of leadership, decision-making, and analyst relationships. BONUS! Jascha tells us the strategy he uses to hire the best marketers.