Anna Fisher, CMO at Spiff, and Garrett Mehrguth, CEO at Directive
B2B Category Creators with Gil Allouche - A podcast by Metadata
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In our 35th episode, Olivier talks category creation with two B2B leaders from the sales commission software and performance marketing categories. Panelists for this episode include Anna Fisher, CMO of Spiff and leader behind the sales commission software category, and Garrett Mehrguth, CEO of Directive and leader behind the performance marketing agency category. You'll walk away from this episode with an understanding of demand generation, inbound marketing, and analyst relationships. BONUS! Garrett tells us why he wants to learn how to code.
