How to Write a Newsletter Worth Reading w/ Ivonne Aldaz

B2B Better - A podcast by Jason Bradwell

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In this episode, I sit down with Ivonne Aldaz, Marketing Specialist  from Tint and author of the 'Future of Marketing' newsletter.In this episode, we talk about: The strategy behind launching Future of Marketing as a separate brand to Tint - and how this has helped build credibility for the newsletter How Ivonne and her team have cracked the distribution code to get their work in front of as many eyeballs as possible And why a focus on brand - which is more than just visuals btw - is a challenge you want to solve quickly and solve early to save yourself hassle further down the line We also talk through Ivonne's dream marketing career in space travel.This is real advice for the everyday B2B marketer who wants to be better.You can follow Ivonne here: @IvonneAldazz Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call