How to Set Creative (and Achievable) Goals

Flying solo this episode. I talk about the antidote to curing marketing departments that are risk-averse, creatively stunted and ill-equipped to handle evolving B2B buyer behaviours - more creative goal setting.  This episode is a must-listen if you're obsessed with generating demand for your company tomorrow, not just capturing what exists today.  Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call