How to Build a Successful Employee Advocacy Programme w/ Claire Kennedy

In this episode, I sit down with Claire Kennedy, Social Media and Advocacy Manager at Forrester Research.In this episode, we talk about: What ingredients are needed to build a successful employee advocacy programmeHow to encourage sceptical employees to get excited and take partAnd the secret to building credibility in your strategy with the leadership team We also talk about what pitfalls Claire would have told herself to look out for when she started working in employee advocacy at the start of her career. This is real advice for the everyday B2B marketer who wants to be better.You can follow Claire here: @claireakennedy_Or visit her website here: https://www.claireakennedy.com/  Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call